Note: This is an article written by one of my really good friends. I love it and decided to publish it here, as motivation 🙂 Enjoy!
When I started my own business, I had no idea what I was getting into. I was just excited about selling skateboards and surfboards. Ever since I was young, I loved these two sports. I even picked up inline skating and skiing, though the first two would remain my first, hardcore passions. I not only used to be on some type of board all week long, but my friend would come to me for advice all the time. I would read magazines, watch videos, all that good stuff…
Your Typical Wanderlust
I have traveled and surfed in some amazing spots and have made amazing friends all over the world. In that sense, call me your typical wanderlust. In my last two years of college, I started picking up used boards and customizing them. I’d refine and wax the boards, then create customizations such as art work as well as replace wheels. It all started when one of my football friends stopped by my dorm before we headed out. He asked me where I got the skateboard and if I would sell it to him; he was in love with the look of it. I sold it to him for $99 after about two hours of work. Really, the work wasn’t even work! This was amazing compared to working for $9 per hour around the corner at the hot restaurant.
The Realization: My Hobby Is A Paying Business…
I realized I could make so much more for so much less time and doing things I enjoyed. I had the brilliant idea of selling refurbished and recycled skateboards and surfboards. If I sold around 7-10 per month, it would cover my costs easily.
The start was slow. In fact, it took about six months for word to get around that I was selling some dope equipment and boards. In fact, soon, I started dreaming about a shop of my very own after I graduated. However, I soon found out that my clients were running out so I opened up an Ebay shop, used the local classifieds, the college magazine, and several local online forums to advertise my products.
The more avenues I used for marketing my products, the more my sales would remain consistent. I didn’t realize it at the time but I was putting my business degree to a use: I was launching a business and a successful one at that! How many people do that in their early years and figure things out? That’s not to say that each month I broke over $500… however, there would be a few rarities where I’d break over $1100; so then, those would make up for the lower income months and balance things out, thankfully!
Today, I’m A Success Story To My Friends 🙂
Fast forward to today, I own two shops where I sell inline skates, skateboards, and surfboards. We also offer rentals and more services to keep things in check. I did a grand opening about three months ago where we hired fire entertainers to put on an awesome show for the crowd outside. It definitely got things started right and exposed our brand to a whole new set of eager people walking around. We tossed in some delicious, free food bites and kids and adults were equally excited. I took time out and greeted people as well.
I firmly believe that our children should be taught the essential skill of selling from a young age and I love the idea of a “launching businesses” course for high school students.